Inspired by a blog I stumbled across the other day we went for a nature walk this week and looked out for anything which was red.
This got me thinking about the colour red. It's association with strength and passion, 'red blooded' people', 'red letter' days and scarlet women of the night. Strange the significances we can attach to something like a colour.
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I remember doing that when the big3 were little... I think we'll do that again! Yes funny what you associate with colours! We used to have an ocre yellow wall in our old kitchen and it always felt warm. Here the walls are off-white and it always feels cold.
Our reaction to color is almost instantaneous and has a profound impact on the choices we make everyday.
On my website I share information on our general responses to colors based on research, historical significance of color and word association studies.
For instance red has more personal associations than any other color. Recognized as a stimulant, red is inherently exciting and the amount of red is directly related to the level of energy perceived. Red draws attention and a keen use of red as an accent can immediately focus attention on a particular element.
Each color has the ability to evoke a response and it is interesting to look at how we perceive colors differently.
If you're interested you can see more here:
For more information see "Color Knowledge at Sensational Color"
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